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Internet marketing can generally be defined as generating sales and/or capturing leads from potential customers that are surfing the Internet.

Traditionally, this has meant trying to get your website ranked in Google (and other search engines) so that it shows up when a potential customer types in a “keyword phrase”.

This has become something of a mysterious black art. There are specialists and consultants that make their living working with companies trying to get their sites on the first page of Google for the keywords that everyone thinks will generate sales and leads. This consulting service is called search engine optimization (SEO).

Internet marketing has grown to include pay per click (PPC) advertising. These are ads (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes billions of dollars.

The future of Internet marketing will be the social networking and social media sites like Twitter and Facebook. Here, the most efficient advertising will be “viral” and more “virtual word of mouth”. This is much more complex than SEO and PPC, but has the potential to be much more profitable!

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